Stores in 40 countries witnessed the launch of Apple's ipad "Air"

Stores in 40 countries witnessed the launch of Apple's ipad "Air".

Being at the front of a Tokyo queue outside an Apples’ flagship store in the glitzy Ginza district of japan was asimple way of saying ”thank you” to Apple was a Japanese man who had developed a mobile app that became an instant success in Japan. Ginza district’s Apple flagship store launched the latest trendsetting Apple’s tablet, “AIR”.

The launch however could not get the razzmatazz witnessed at earlier launches of Apple’s iPads and iPods, probably due to the perception that the iPad was no longer a game-charger.

Since the world wide launch kicked-off, Apple in Australia reported queues outside its stores as the doors were opened. On the other hand, several more queues lined up outside its flagship outlet in Sydney.

At the elegant multistory Apple store in central Beijing , Apple’s largest outlet in Asia, each potential customer was welcomed with a round of applause from its employees followed by another round of applause at the till downstairs.

While in Singapore, Edmond Ong, a  spokesman for the Epicenter said ” Although the sales were not as much as that witnessed at last year’s launch, however, that’s not a matter of concern as the no. of potential customers was steadily picking up”.

The “Air” scrambles to capture buyer’s attention. Figures released on Thursday showed an increase in the worldwide shipment of tablet upto a 47.6 units in the third quarter while on the other hand Apple’s share slid to 29.6 units,its lower ever recorded till date.

An upgraded Mini, ready to go on sale later in the month was also launched by Apple. Both new models feature the A7 chip with 64-bit ”desktop class architecture” designed by Apple, the company is reported to have said.